Last night I mentioned a bunch of things to check out. Here's the collection all in one neat tidy package.
1) This is the Online Journalism Review (OJR) article by Mike Orren, the guy who started Pegasus. You need to read this to see why something worked well there. I thought the bit about 75% of his traffic coming from data was very interesting:
http://www.ojr.org/ojr/stories/070117orren/
For those not at last night's chat, Pegasus, in Dallas, got bought last week by Seattle-based Fisher Communications. Link to that here. You can message Mike through my Facebook friends. He is a good guy and should reply within hours.
2) More good resources in this online only book. Some very good stuff that is applicable to your idea in Chapter 4:
Journalism 2.0: How to Survive and Thrive
A digital literacy guide for the information age
3) Also, I commend to you a Page One story in the NYTimes today (props to my husband who found it first). This piece is about geomapping, and you should be aware of what is out there even if that's not exactly what your idea is trying to do. Here's the link.New tools are allowing people with minimal skills to do what only professional mapmakers were able to do before.
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